New York – February 2010: The world’s leading independent producer and distributor of stock images, footage and music, Photolibrary, is excited to announce the acquisition of New York-based Peter Arnold Inc. This acquisition further strengthens Photolibrary’s specialist archives which includes Garden Picture Library (GPL) www.gardenpicture.com, Oxford Scientific (OSF) www.osfimages.com and www.osffootage.com , Fresh Food Imageswww.freshfoodimages.com, Britain on View www.britainonview.com and Monsoon Images www.monsoonimages.com (also out of New York). This merged collection continues Photolibrary Groups’ strategy of providing the picture buying community with easy access, striking imagery and unbeatable service across an ever-growing subject range that straddles the unique and the everyday.

Alex Craig: I always look for stories , I guess because as an outsider I’m trying to understand what’s going on around me , I get excited by the things that are different and within that the things we share as people , that aim has been there since I first picked up a camera

Photolibrary: It shows and positions what you do really well as people are tending to seek the quality of your work to make their campaigns stand out. Its an rare cross between commercial and artistic pursuits that’s developing in the stock industry and might just be the positive spin on the influx of “stocky” images flooding micro-stock sites. Anyway, what’s you take on the whole micro-stock / traditional stock library situation?

Alex Craig: I don’t really know enough about it but there are a lot of photographers who are producing passionate , individual work to compete with the more generic images, hopefully there’s room for both but people tend to decide, if the images used aren’t effective then it will show on a commercial level but again I don’t really know. I have a really good relationship with Photolibrary and I don’t see how that would be achieved at one of the many microstock venues , there are so many changes going on in all of the media based industries it’s hard to guess where all the pieces will fall.

It’s much easier to start with quality, marketing is then about communicating this quality and your company’s value is rewarded by economic value.

That’s why we’re beginning to see at Photolibrary that what you actually want is quality - and we have an abundance of quality images, footage and music. The next step for us is to keep finding better ways to show you the quality content we have, help you easily find it and improve the systems that enable you to do so.

2010 will prove an exciting year here at Photolibrary, be prepared to be surprised!

Royalty free New Zealand images

Also, meet Jo. She’s our NZ Account Executive